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March 28, 2026

Product Launch

ChatGPT Integrates Visually Immersive Product Discovery and Shopping

OpenAI is transforming ChatGPT into a more powerful commerce platform by enabling direct product discovery and comparison through a new agentic protocol.

OpenAI BlogMar 28

ChatGPT e-commerce product discovery

Your 360° view of AI.

March 28, 2026

ChatGPT Integrates Visually Immersive Product Discovery and Shopping

March 28, 2026

ChatGPT Integrates Visually Immersive Product Discovery and Shopping

Your 360°
view of AI.